Caterpillar^® Strategy, Purpose & Mission

Strategy

At Caterpillar, our purpose is clear: we build a better, more sustainable world. We are further guided by our mission of solving our customers’ toughest challenges.

Our strategy for long-term success for profitably growing sales volume centers on gaining a deeper understanding of customers through commerical excellence, being a leader in advanced technology and transforming how we work.

Where We're Headed

Caterpillar is changing the way the future is built. Backed by one of the largest global dealer networks and the power of our people, we are driving growth through a commitment to commercial excellence, advanced technology and transforming how we work. We’re guided by Our Values in Action and a strong foundation of Operational Excellence, making data-driven decisions that fuel profitable growth now and in the future.

Where We're Focused

Our strategy is built on three growth pillars:

Commercial Excellence

We are collaborating more closely with our customers through engagement with key accounts, an ongoing commitment to services, and tailored go-to-market solutions.

We will evolve and grow how Caterpillar and dealers reach and serve our customers.

Advanced Technology Leader

We are leading the way in digital and technology – integrating advanced solutions across our product lines – to make our machines smarter and our solutions more connected, safe, productive and efficient.

Transform How We Work

We win with our people by investing and empowering them to drive innovation and growth.

Through the use of technology, including AI, we are modernizing manufacturing and maximizing efficiencies.

Operational Excellence

We are dedicated to growing our business profitably while ensuring a focus on quality, expanding Lean methodologies, maintaining competitive costs, and increasing operational speed.

Operating & Execution Model: By using our Operating & Execution (O&E) Model to guide our investments and ensure our customers come first, we are powering progress across industries and communities—today and for the future.
Quality: We deliver the highest quality in everything we do—from the office to the field, jobsite, and factory floor. This is a core expectation of our customers.
Lean: We pursue efficiency, simplicity and speed across design, manufacturing and support – reducing waste and delivering faster, smarter offerings.
Competitive Cost: Disciplined cost management keeps us competitive while we invest in innovation and customer success. Built-in flexibility in our operations lets us adapt quickly to market shifts and deliver sustainable value.
Velocity: Our customer-back mindset empowers us to act with urgency, delivering products and services quickly.

Our Values in Action

Our Values drive everything we do. They guide our behaviors and build trust with our stakeholders.

Safety: Care. Learn. Prevent.
Integrity: Do the Right Thing
Teamwork: Win Together
Excellence: Be the Best
Commitment: Own the Outcome

Our Behaviors reflect the actions we take to execute our strategy in alignment with Our Values.

Customer-Back Mindset: Intense focus on the customer
Open and Direct Communication: Build trust and clarity
Act with Urgency: Respond promptly and prioritize action
Think Differently: Empower innovation and release the constraints of old ways of working
Accelerate Early Wins: Progress over perfection

Purpose & Mission

Our Mission: Solving our customers' toughest challenges.

Our Purpose: We build a better, more sustainable world.

Every day, we empower our customers with innovative products, services and digital solutions. 

We support those building the infrastructure of tomorrow, those mining the materials that make it happen and the energy providers who shape communities and connect people.  

By integrating advanced technology into our solutions, we help our customers optimize productivity, safety and efficiency. Our solutions are designed from the start with digital and technology integration, helping customers achieve their sustainability goals and build what’s next. 

Code of Conduct

Our Worldwide Code of Conduct, first published in 1974, defines what we stand for and believe in, documenting the uncompromisingly high ethical standards our company has upheld since its founding in 1925. The Code helps Caterpillar employees put our values and principles into action every day by providing detailed guidance on the behaviors and actions that support our values.

LEARN ABOUT OUR VALUES